One of the first things you need to do when creating a course is to pick a topic! Surprisingly, this can be much harder than it sounds. I’ve talked with many entrepreneurs who want to build courses but get hung up on the topic for their course. In this post, I’ll share the criteria I use when evaluating course topics. These criteria can also be used as brainstorming prompts. If you can hit these three criteria spot on, you’re well on the way to creating a successful course!
Creating a “freebie” (a.k.a. a lead magnet or opt-in) is a great way to build your audience. That is Digital Marketing 101. You then nurture your audience and convert them into sales. If things are working efficiently, then your freebie offer primes your audience for your upsell offer. Long story short, freebies=money! Yay!!!
But what is simple, isn’t always easy. And getting the RIGHT people in your network who will purchase your products or services is not always easy.
Course creation takes a ton of time and effort but can prove to be completely worth the blood, sweat, and tears.
The most time-consuming element of a beautifully designed course launch is the content creation phase. They say “Content is King,” so it is imperative to give yourself enough time to ensure this part of your course development is executed flawlessly!
Online courses have become insanely popular over the past five years. You’ve probably heard that they are a proactive way to add another revenue stream to your business with your knowledge and experience.
I want to explain precisely WHY courses are one of many options to help scale your business.
Are you ready to add a course to your business model? Well saddle up, sister, there is a lot of work on the horizon. I want to make sure you know the five essential tech tools that are necessary to make this exciting time in your business as seamless as possible. I am going to share all my toolbox secrets and share my favorite tools along with some additional tips and tricks that I use both in my business and my clients’ business.
All entrepreneurs have a story. Some fall into entrepreneurial life by accident, some plan for it and others create it based on their needs. My story started in my hometown. Cambridge, UK. For as long as I remember, my mother was an entrepreneur. She owned and managed...
Creating a course is plenty of work WITHOUT having the headache of complex tech, a clunky course experience and a platform that doesn’t feel on-brand. When I built my first course, I signed up for Thinkific not knowing entirely what to expect. I was figuring...